04 · SOFTWARE
Custom Software Development
A development team that is tested every single day: it is the one running the agency's own field operation.
Request a proposalThe technology division of RP&A Latinoamérica builds custom software: ERP, CRM, BI, SCM and HRM systems, web and e-commerce platforms, iOS and Android applications, APIs and integrations, and process automation.
What sets it apart is that it is not a theoretical practice. The mobile applications interviewers use to run more than 300,000 interviews a year, the GPS geolocation verifying each one, the real-time reporting the client sees and the interactive digital maps are all in-house development, in production and under real load every day.
On that foundation we offer consulting in digital transformation and IT governance, platform architecture, technology audits, cloud infrastructure with backup and continuity, and Big Data, predictive modelling and AI-driven segmentation projects.
Almost no project starts from zero. Most clients already have systems running, and the value lies in integrating them and automating what is done by hand today, not in replacing everything. That is why the starting point is always an audit of what exists, and the delivery includes the operation that follows: cloud, backup, cybersecurity, maintenance, helpdesk and training for the client's team. When the client also works with the research division, the market data can flow straight into their own BI dashboards instead of arriving as a report that somebody has to retype.

What a software project includes
Development
- Custom ERP, CRM, BI, SCM and HRM
- Web and e-commerce platforms
- iOS, Android and hybrid apps
- APIs and integrations
- Process automation
Consulting
- Digital transformation and IT governance
- Platform architecture
- Technology assessment
- Technology audit
Infrastructure
- Cloud, hosting and backup
- Cybersecurity and continuity
- Maintenance and helpdesk
- Software licensing
Emerging technology
- Big Data and predictive models
- Advanced AI segmentation
- IoT for data collection
- UX/UI design
- Specialized training
How we approach a project
01
Assessment
RP&A starts with a technology audit and an evaluation of the tools the client already uses. Very often the problem is not missing software, but that what exists is poorly integrated and forces the same data to be captured twice.
02
Architecture
The platform and IT governance are designed, deciding what gets built custom, what gets licensed and what gets integrated. The decision is made on total cost and fit with the client's real process, not on technology preference.
03
Development
The division builds the system with in-house UX/UI design, APIs and integrations with what the client already runs, and automation of processes that are manual today. It is the same team that maintains the applications RP&A uses for its own fieldwork.
04
Operation
Delivery includes cloud, hosting and backup, cybersecurity and continuity, maintenance and helpdesk, plus specialised training for the client's team. A system nobody knows how to operate stops being used within months.
Questions about technology
Can a research agency build serious software?
The technology division of RP&A Latinoamérica develops and maintains the systems the agency itself runs on: mobile data-collection apps, GPS verification, real-time reporting and interactive digital maps. That is software in production, with real users and daily load, not a service catalogue.
What kinds of custom systems do you build?
RP&A builds ERP, CRM, BI, SCM and HRM systems adapted to the client's process, web and e-commerce platforms, native and hybrid iOS and Android applications, APIs and integrations with existing systems, and automation of manual processes.
Do you work on artificial intelligence projects?
Yes. RP&A Latinoamérica develops Big Data projects, predictive models and advanced AI segmentation, as well as IoT solutions for automated data collection. The advantage is that the division has access to real market data on which to train and validate those models.
The other capabilities
RESEARCH
Research
RP&A designs studies that go beyond surface-level data: every project is strategic, customized and traceable, backed by more than 300,000 annual interviews and coverage across 270 cities in Latin America.
PLANNING
Planning
RP&A translates findings into solid strategies: every plan starts from an analysis of the environment, the competition, market trends, consumption habits and the client’s internal capabilities.
ADVERTISING
Advertising
RP&A combines upfront research with executional creativity: every piece communicates the right message, to the right audience, through the right channel.
Have a project in mind?
Tell us the objective and the market, and we will send you a tailored proposal.
Request a proposal